Your New Website 101

This blog is dedicated to helping my clients add to, edit, and manage the content on their sites. These days, I almost exclusively use a content management system, or CMS, called Textpattern to build client websites. Thus, much of this site is about how to use Textpattern to manage all the kinds of content on your site—from “About Me” text, to blog posts, to images and links.

I hope you find this information helpful as you learn to use your new site, and I’d love to hear from you what you need more help with, or what you’d like to learn more about.

Here are a few good how-to articles to start with:

And some general information articles:

You can also view the screencasts.

AdWords Day 4: Your Landing Page

6 March 10 , ,

The landing page is a key aspect of your AdWords campaign. Here are some guidelines for building a successful one.

Using Google Alerts

5 March 10 ,

Google Alerts are a free, no-hassle way to keep tabs on competitors, news stories, or your own brand.

AdWords Day 3: Keyword Research

1 March 10 , ,

In Day 3, we work on the list of keywords for which we want our ad to display.

AdWords Day 2: Plan Your Campaign

24 February 10 , ,

In the second step of creating a AdWords Campaign, we plan what we’ll be advertising, and consider the destination url.