Campaign Monitor features you may not know about
Email marketing service Campaign Monitor (CM) has a number of cool features, many of which I’m just beginning to explore. Besides making it dead-simple to send reliable, good-looking emails, CM allows you to test your newsletter in various email clients, track integrate with Google Analytics, and add custom fields to your subscriber list.
Test your email newsletter
For just $5 per test, you can get screenshots of how your email looks in over 20 email clients (applications people use to read their emails). As I learned recently, just because an HTML email looks damn good in Mac’s Mail program, doesn’t mean it’s sitting pretty in Microsoft Outlook. HTML emails are even much more inconsistent and poorly supported than websites are these days, so a little bit of testing is important.
Read all about testing your email campaign.
Integrate with Google Analytics
It’s very easy to set up Analytics tracking for your emails, so that your campaign will appear as a traffic source for your website. This is really helpful for seeing how many of your subscribers are clicking through to your website, and what they do once they get there.
Read more about integrating with Google Analytics
Using custom fields
Adding custom fields to a subscriber list allows you to collect more information about your readers than just their name and email. You can then use that information to further personalize your newsletters, or to segment your subscriber list. You could collect a subscriber’s location, for example, and email them about events in his area.
Bear in mind that while you may want to collect as much information as possible, each added form field is a barrier to someone signing up for your newslette. So keep added fields to a minimum.
You can also add fields for which you supply the data, rather than the subscriber. For example, I have a field in my list called “relationship” which specifies if the subscriber is a current client, past client, friend, or family member.
Read CM’s help article on creating custom fields.
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