Nora Brown Design

Choosing your business blog's topic

So, you’ve decided to narrow the focus of your business blog—but how much, and to what topic? Here are four steps to picking your blog’s topic, and they start and end with your own interests:

1. Brainstorm areas related to your business that interest you. That is the first requirement for any possible topic: you’ve got to be interested in it, and you’ve got to be reasonably sure you’ll stay interested in it for some time.
2. Survey the competition: what are people already covering, and what’s missing?
3. Research what might interest others (preferably potential customers)
4. Of the topics you’ve narrowed it to, pick the option that most interests you

The excellent site problogger.com has a really good post on choosing a niche topic for your blog that I think anyone interested in blogging to promote their business should read.

In subsequent posts, I’ll cover steps 2 and 3 in more detail.