Nora Brown Design

Introduction to Facebook Pages

I’m not a huge fan of Facebook. Its interface is clunky, its terminology confusing, its help pages stink, and sometimes it’s just hard to figure out what the heck is going on. However, lots of businesses use it successfully to promote their products and services, so in the interest of keeping up with the Joneses…

What is a Facebook Page?

A Facebook Pages are to businesses and organizations what Profiles are to people. Even though someone may say “check out my Facebook page,” they are probably referring to their personal Facebook Profile. But anyone, usually businesses, bands, websites, non-profits, etc., can also create one or more Facebook Pages. Here are some examples:

• Nora Brown Design’s Page
• 30 Rock’s Page

• NY Philharmonic’s Page

What is on a Facebook Page?

By default, a Facebook Page has several tabs:

Wall

Much like on a Profile, you can post status updates, links, tidbits

Info tab

For basics about your business: contact info, hours, website, etc.

Photos tab

Photos (or other images)

Discussions

You or fans can start discussion topics

Boxes

Here you can add third-party applications, such as a YouTube Box or newsletter signup form, or a custom-built application

What can you do with a Facebook Page?

Besides offering basic information about whatever it is you’re promoting, you can:

• Offer coupons and discounts
• Interact with customers and fans
• Post news, photos, and videos
• List events

• Offer resources such as links to other sites

More Resources:

• Facebook’s Pages
• Elements of a Successful Page
• Facebook’s own Intro to Pages

• Pages Insider’s Guide [pdf]