Link it; link it good

12 February 2008

One of the unique things about writing for the web is the ability to link to other texts, pictures, resources, etc. While it may seem counterintuitive to send your readers away to other sites, linking can add to your credibility by showing you’re in touch with what others are saying.

So, how do you create links in your posts? There are several ways.

External links

Internal links

Don’t neglect internal linking. This is a good way to direct users to older posts on related topics, and save you from having to repeat yourself.

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