Articles tagged with adwords
AdWords Day 5: Creating an AdWords Ad
In Day 5, I break down the parts of an AdWords Ad, look at the difference between a Campaign and an AdGroup, and show you how to create an Ad.
AdWords Day 4b: More on Landing Pages
In this post, I look at several online ads and their accompanying landing pages, both good and bad.
AdWords Day 4: Your Landing Page
The landing page is a key aspect of your AdWords campaign. Here are some guidelines for building a successful one.
AdWords Day 3: Keyword Research
In Day 3, we work on the list of keywords for which we want our ad to display.
AdWords Day 2: Plan Your Campaign
In the second step of creating a AdWords Campaign, we plan what we’ll be advertising, and consider the destination url.
Building an AdWords Campaign: Day 1
In this series of posts, I plan to walk through the process of creating a Google Adwords campaign.
What is an AdWords campaign?
Thanks to a question from a client, I realized that many people do not know what an AdWords campaign is, much less the difference between AdWords and AdSense.
Separating the cream from the cruft.