Articles tagged with google
Going beyond pageview tracking with Google Analytics’ event tracking has many potential applications.
If you have a business that operates in a specific geographic area, you need to have a listing on Google Places. This post describes a few of the key features.
A bit about Google sitelinks, and why they aren’t all that important.
In Day 5, I break down the parts of an AdWords Ad, look at the difference between a Campaign and an AdGroup, and show you how to create an Ad.
In this post, I look at several online ads and their accompanying landing pages, both good and bad.
The landing page is a key aspect of your AdWords campaign. Here are some guidelines for building a successful one.
Google Alerts are a free, no-hassle way to keep tabs on competitors, news stories, or your own brand.
In Day 3, we work on the list of keywords for which we want our ad to display.
In the second step of creating a AdWords Campaign, we plan what we’ll be advertising, and consider the destination url.
In this series of posts, I plan to walk through the process of creating a Google Adwords campaign.
Only Google could make me feel special by sending me junk mail.
An overview of the homepage of Google Analytics: the Dashboard.
Custom Google maps can really come in handy, and you can embed them right into your website.
Help people find you with a Google Profile.
Thanks to a question from a client, I realized that many people do not know what an AdWords campaign is, much less the difference between AdWords and AdSense.
In this article, I’ll break down a typical Google search result, explaining the different parts and where they derive from.
I’m sure you’ve seen crazy long urls with query strings, search parameters, etc. attached to them. Sometimes, this is unavoidable and doesn’t cause problems. But whenever possible, it’s best to have logical, succinct, “friendly” urls.
This post provides more detail about some of the information you can get about “Your site on the web” from Google’s Webmasters Tools: Top search queries, Links to your site, Keywords, and Internal links.
In addition to its extremely complete Analytics web statistics package, Google also provides a set of tools for webmasters to track broken links, keep track of sitemaps, and more.
An introduction to some of the search options Google offers, beyond simple keyword searching.
Using the “link:” operator in Google search returns a list of sites that link to yours, but it isn’t a full list. I look at a couple of other options for a more complete picture.
Follow a few simple steps to add your business to Google Local search results.
Google has rolled out an interesting new tool that can be used for keyword research, and is a more intuitive, less data-heavy view than their other keyword analysis tools I’ve written about.
I’ve mentioned Google’s Keywords Tool and Google Trends as ways to discover the keywords that people are searching for on Google. This post explains in more detail how to use these tools.
Info from the Google blog on how to write a good “meta description.”
Google Analytics is a free and full-featured stats package, but how can you get more insight into what your visitors are up to on your site? Clicktale and CrazyEgg to the rescue!
A fun trick for Mac users to display Google stats as a widget in your dashboard.
After confirming that your site is in Google’s index, how can you get it to move up in the rankings?
An answer to a common question from my clients.