Articles tagged with google
AdWords Day 5: Creating an AdWords Ad
In Day 5, I break down the parts of an AdWords Ad, look at the difference between a Campaign and an AdGroup, and show you how to create an Ad.
AdWords Day 4b: More on Landing Pages
In this post, I look at several online ads and their accompanying landing pages, both good and bad.
AdWords Day 4: Your Landing Page
The landing page is a key aspect of your AdWords campaign. Here are some guidelines for building a successful one.
Using Google Alerts
Google Alerts are a free, no-hassle way to keep tabs on competitors, news stories, or your own brand.
AdWords Day 3: Keyword Research
In Day 3, we work on the list of keywords for which we want our ad to display.
AdWords Day 2: Plan Your Campaign
In the second step of creating a AdWords Campaign, we plan what we’ll be advertising, and consider the destination url.
Building an AdWords Campaign: Day 1
In this series of posts, I plan to walk through the process of creating a Google Adwords campaign.
Google Anlaytics: Where to start?
An overview of the homepage of Google Analytics: the Dashboard.
Client Map
Custom Google maps can really come in handy, and you can embed them right into your website.
What is an AdWords campaign?
Thanks to a question from a client, I realized that many people do not know what an AdWords campaign is, much less the difference between AdWords and AdSense.
Anatomy of a Google search result
In this article, I’ll break down a typical Google search result, explaining the different parts and where they derive from.
Are your urls friendly?
I’m sure you’ve seen crazy long urls with query strings, search parameters, etc. attached to them. Sometimes, this is unavoidable and doesn’t cause problems. But whenever possible, it’s best to have logical, succinct, “friendly” urls.
Webmaster Tools: Your site on the web
This post provides more detail about some of the information you can get about “Your site on the web” from Google’s Webmasters Tools: Top search queries, Links to your site, Keywords, and Internal links.
Introduction to Google Webmaster Tools
In addition to its extremely complete Analytics web statistics package, Google also provides a set of tools for webmasters to track broken links, keep track of sitemaps, and more.
More Google search options
An introduction to some of the search options Google offers, beyond simple keyword searching.
Finding sites that link to yours
Using the “link:” operator in Google search returns a list of sites that link to yours, but it isn’t a full list. I look at a couple of other options for a more complete picture.
Add your listing to Google Local
Follow a few simple steps to add your business to Google Local search results.
Nifty new Google "Wonder Wheel"
Google has rolled out an interesting new tool that can be used for keyword research, and is a more intuitive, less data-heavy view than their other keyword analysis tools I’ve written about.
Google Trends and Google's Keywords Tool
I’ve mentioned Google’s Keywords Tool and Google Trends as ways to discover the keywords that people are searching for on Google. This post explains in more detail how to use these tools.
New ways to track your users
Google Analytics is a free and full-featured stats package, but how can you get more insight into what your visitors are up to on your site? Clicktale and CrazyEgg to the rescue!
Widget-ize your stats!
A fun trick for Mac users to display Google stats as a widget in your dashboard.
How do I get my site on Google? Part II
After confirming that your site is in Google’s index, how can you get it to move up in the rankings?
Separating the cream from the cruft.