Articles tagged with seo
A bit about Google sitelinks, and why they aren’t all that important.
Companies may try to sell “search engine optimization” to website owners, making various promises about Google rankings. Don’t be taken in.
One way to promote you blog is to submit it to various online directories.
To make your site as findable as possible for your local audience, there are many sites that offer free local business listings, including all the major search engines.
Building Findable Websites: Web Standards, SEO, and Beyond is an extremely useful book which I recommend to web developers as well as site owners and web content writers.
I’m sure you’ve seen crazy long urls with query strings, search parameters, etc. attached to them. Sometimes, this is unavoidable and doesn’t cause problems. But whenever possible, it’s best to have logical, succinct, “friendly” urls.
Using the “link:” operator in Google search returns a list of sites that link to yours, but it isn’t a full list. I look at a couple of other options for a more complete picture.
Follow a few simple steps to add your business to Google Local search results.
Google has rolled out an interesting new tool that can be used for keyword research, and is a more intuitive, less data-heavy view than their other keyword analysis tools I’ve written about.
I’ve mentioned Google’s Keywords Tool and Google Trends as ways to discover the keywords that people are searching for on Google. This post explains in more detail how to use these tools.
Meta-data is behind-the-scenes information about a web page, and it is helpful for Search Engine Optimization. In a new screencast, I show how to add this data to your pages using Textpattern.
Info from the Google blog on how to write a good “meta description.”
Google Analytics is a free and full-featured stats package, but how can you get more insight into what your visitors are up to on your site? Clicktale and CrazyEgg to the rescue!
After confirming that your site is in Google’s index, how can you get it to move up in the rankings?
An answer to a common question from my clients.